SEO or search engine optimization is a great thing because when well done, this exercise can take your website to the top of the popular search engines and that too for highly popular keyword searches. While on the one hand this pushes up your web visibility, on the other it ensures that your website generates high Internet traffic, which is really something essential that you want to achieve for your online business.
So what do you do to boost your business with SEO? Here are the top 5 ways to grow your business with SEO.
Keyword Research : This is the first activity that most SEO professionals would do. Keywords or key phrases are what people are using at the search engines to find website’s like yours. So if your keyword research is wrong, then obviously you are targeting the wrong ones and the results of your SEO work cannot be fruitful. After all, is there any point in achieving ranks (even if you do so) with those keywords that are not relevant to your business? Sometimes the primary keywords are so popular that it becomes almost impossible to get ranked for them. In such cases you should concentrate on secondary and tertiary keywords. Link Exchange : This is among the most important SEO activities and it involves exchanging links with other websites on the Internet. The fact is, the more the number of incoming links to your website, the higher your PR (Google’s measure of the importance of a web page) will be, and the higher your PR, the better is the chance that you will get good ranks. Search engine robots believe that an incoming link is a vote of confidence and so that website deserves to be ranked well. But while doing this, do keep in mind that it is always better to exchange links with those websites that enjoy a high PR themselves. Also, a three way linking system is always better than a two way link exchange.
Submissions to various directories can also be clubbed into this as when you are submitting, you are essentially getting a link back.
Article Writing : Search engines attach a lot of importance to content and that is why, usually those websites that are content rich tend to attain better ranks. You can use articles to get a lot of content. You may write articles yourself or you may hire a professional to do the job for you and then you should post the articles in your website. Search engine robots also keep spidering those websites in which the content is regularly updated so posting articles regularly will help you. You can also submit articles at the directories to get a link back. Blogging : This is another powerful tool to boost your chances at the search engines. Make your posts informative and interesting and very soon you will see a good number of visitors to your blog. But do keep in mind that you must post regularly at least thrice a week. Allow the visitor to submit their comments and make them involved to make your blog a success.
Meta Tags : It is believed that the search engine robots spider through the meta tags, particularly the Title, Description, Keyword and the Alt tags. So it is always a good idea to optimize the meta tags by making them keyword rich. But while doing so do remember that you should not be keyword spamming because this will have just the opposite effect.